Choose the right ad slots
Facebook gives you the opportunity to choose where your ads will appear on users' pages. In the right column. This is a traditional par excellence format, to the right of the news feed. This position offers better cost-per-click. An explicit value proposition, a well-placed CTA, relevant content and an eye-catching visual support for the effectiveness of Facebook advertising campaigns are located in this way. In the news feed. This is the most effective placement because ads are displayed directly in the user's feed and attract attention. Because they are similar to standard ads, they are generally less perceptibly perceived - which usually increases the potential clicks. But be careful: this site has a high match rating. Please note that this position exists on two levels: desktop and mobile. In the instant articles. Ads are shown in photos of mobile devices (Facebook and Messenger apps). In embedded or suggested video. Facebook video ads can appear in ...