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Showing posts with the label digital marketing agency Pakistan

How to optimize the Robots.txt file for SEO?

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Robots.txt is a text file that allows a webmaster to inform search engines (also called scanners) information they can disassemble. It is intended solely for indexing robots, it does not prohibit access to the page or directory to the user. Origin of robots.txt file: This file is attributed to Martin Coster, who worked at Webcrawler in 1994. At that time, it was a matter of regulating robot crawling, an activity that had the potential to cause a number of inconveniences, such as scripts and server scheduling. What is the relationship between robots.txt and SEO? A website link is not possible without studying the content of robots engines. By giving them instructions through this file, you can basically explain to them that they are not interested in content that you believe will not bring added value in the results of Google, Bing or Yahoo. Does SEO Enhance Robots.txt? In 2017, the same engine talked about it. The ease of scanning is not a criterion for the re...

WHAT IS INBOUNDED MARKETING?

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You may be an Ace of Digital Marketing Agency in Lahore , a neophyte of an entity interested in innovation, a business leader who seeks to increase the turnover of his company, or a lambda user who is fond of sales techniques. It does not matter: You've heard about incoming marketing. Because everyone has his own expression in his company. Incoming marketing: The conclusion is obvious: 74% of companies have made the first marketing approach to Inbound, with a peak of 79% in Pakistan. 71% believe their strategy is effective. Not only is Inbound effective - and we'll see why a bit further - but it's also cheaper than traditional techniques: the cost of lead is 61% lower (source). Inbound Marketing: What exactly is this great method? How does it work? How to manage the three major levers of Inbound Marketing (SEO, blogging, and social networking) to get the best results? This is what we propose to see in this article. Inbound Marketing: Tempt Your Pro...