How to optimize the Robots.txt file for SEO?

Robots.txt is a text file that allows a webmaster to inform search engines (also called scanners) information they can disassemble. It is intended solely for indexing robots, it does not prohibit access to the page or directory to the user.

Origin of robots.txt file:

This file is attributed to Martin Coster, who worked at Webcrawler in 1994. At that time, it was a matter of regulating robot crawling, an activity that had the potential to cause a number of inconveniences, such as scripts and server scheduling.

What is the relationship between robots.txt and SEO?

A website link is not possible without studying the content of robots engines. By giving them instructions through this file, you can basically explain to them that they are not interested in content that you believe will not bring added value in the results of Google, Bing or Yahoo.

Does SEO Enhance Robots.txt?

In 2017, the same engine talked about it. The ease of scanning is not a criterion for the relevance of its algorithm, the impact on SEO is not mechanical, since this platform, which is more "effectively" explored, obviously has more opportunities to analyze its best content and thus recover in extracts.

What content to ban in the prospect of SEO?

First, static pages that you update to address relevancy issues may be part of the content you would not like to see by analyzing the work.

It is also information classified as confidential, as insensitive resources, but primarily intended to identify its employees (documentation, white paper, specifications ...). On WordPress and other SMS. It is also an internal search engine research, which, despite the fact that it can give you relevant data for SEO, is not necessarily interesting for engine users.

The name of this file must be written in such a way, in the plural: robots.txt. Any mistake will make it useless. If a web site has a robots.txt file but it can not be interpreted by Google for various reasons, the bot will no longer perform its crawl of the address and all its contents. In other words, if you decide to integrate the robots.txt file, it should be accessible, readable and specify instructions that can help assimilate pain in the future (so index) the new information that you offer to users.

If the URL of your e-commerce store or your information site is already displayed in the engine's results, to prevent access from the specified value in robots.txt will not change anything: the URL will remain indexed. On the contrary, in order to de-index it, you must allow it to be crawled and use the noindex robots or X-Robots-Tag HTTP header meta tag. The alternative is the removal request in the search console. There may be only one robots.txt file and it should be at least 500 KB or even 500 KB, more weight and some instructions in the file will not be taken into account.

The robots.txt file is also likely to be indexed by Google or another engine. To deindex it, you either need to use the X-Robots-Tag type tool or disable file scan, and then remove it from the index in the search console. In addition, we recommend creating a robots.txt file for each subdomain and for each protocol (HTTP and HTTPS).

How to use, post, and update a robots.txt file?

How can I create or read a robots.txt file?

The file can be easily created and edited with a simple text editor such as Notepad, Atom, or Notepad.

Where to place a robots.txt file?

The robots.txt file should be at the root of the site. To do this, simply drag it to the desired location on your FTP server.

How do I update it?

In the search console, every we2bmaster has the ability to update the robots.txt file. In the "Exploration" tab, we highlight, in particular, the category called "robots.txt file testing tool." In this place, for example, you can check the possible blocking of the page. When you click "Send," follow the Google instructions to update the file, it will be taken into account quickly enough.

To view the file, just type in the URL in the address bar of the browser in this form: https://www.mysite.com/robots.txt

Robots.txt: What not to do?

-change the robots.txt URL (which is no longer in the root).

-URL of robots.txt that returns an error (404, 500 ...).

-The robots.txt has been overwritten with a previous production.

-version (which mentions a ban on / blocking the entire site) an empty line in the block of directives.

-Bad file encoding (it should be in UTF-8).

-bad order of blocks of directives.

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