GOOGLE VOICE SEARCH IMPACT on SEO?
Therefore, it's worthwhile now to prepare your site for the
voice search revolution, rather than wait for the wind to come back - when all
your competitors do it simultaneously, blocking your chances of circumcision of
the first places in the world. SERPs.
Research
and voice-SEO:
But what is the effect of Voice Search on SEO?
There are
several main trends:
More queries become issues. Vocal studies, willingly local,
help formulate questions: "What time does my movie begin?" Or
"which pizzeria is still open?". In fact, much of the local research
is accompanied by actions (contact, travel, etc.).
Requests become real sentences. By typing keywords on the
Google keyboard, the user tends to erase everything that does not make sense in
the search engine - articles, prepositions, determinants ... In any case, the
engine does not take into account these terms.
But queries arranged orally, they take the form of a complete
sentence: "Google, give me the weather for this day" or "who won
the Football match this year?"
Requests are longer. As requests are transformed into full
sentences, they naturally lengthen. We pass general keywords to long tail
expressions. "Search Engine Optimization Company in Lahore".
Errors of formulation still exist, but differently. The major
problem that SEO faces are spelling mistakes: they should ensure that the user
can write "real estate sales", as well as "real estate
sales" or "real estate sales".
The voice interface helps to resolve these errors because it
"writes" a query from the user's verbal expression. But this
transmission may lead to other errors: misunderstandings and misunderstandings,
as the adoption of one word for another.
Zero position is even more strategic. Popular with brands,
because it appears at the top of SERP, a known zero position is also the only
resource used by voice assistants in response to specific user queries.
Normal: Google homepage will not provide you with a list of
results asking you to choose the most relevant! That is why the interface that
chooses is based on this desired position. In this sense, the first answer is
correct - and the first place - the only thing worthwhile.
It remains to know how to take these trends into account in
order to optimize your SEO for Google voice search.
How to
optimize your website for Google Voice Search?
There are several ways to optimize your web pages to take
advantage of voice search. Overview of the main levers.
Content:
Issues related to Google's voice search system to change the
purpose of your content. Now:
Answer specific questions in a clear, simple and detailed
way.
Write content that responds to recurring questions from users
with high value added information.
Let us articulate questions in several different ways to
cover all formal possibilities (including misunderstandings that arise as a
result of misunderstanding of the request by the interface).
We offer longer and semantically richer content.
Post educational and educational content that is easy to
accept, as noted fragments.
Redesign the content structure to put questions into a title,
provide a brief answer in the introduction, and detail the topic in another
part of the page.
This latter moment has the double advantage of optimizing the
introduction information for Google voice search, with a little chance of
reaching zero position, while providing better indexing of the page due to the
more dense content that follows.
To meet the new requirements for voice research in SEO, there
is also a lot of talk about returning frequently asked questions (which, by
definition, offering questions and answers) and forums (user messages are
formulated in natural language).
Keywords:
Google Voice Search also needs to develop engagement with the
keywords. And this, on two levels:
Working longer and more accurate keywords (long tail), and
scattering the meaning of terms and expressions semantically close to the basic
query. Long tail adapts to new forms of inquiries: questioning and in natural
language.
By focusing less on keywords, focus on high value added
content that can accurately match the purpose of a query and satisfy users.
Structured
data:
Structured data plays an important role as a user experience
in voice search. These data, coded in the markup of your pages, are used to
create enriched results (enriched maps, enriched fragments), especially adapted
to local (and therefore vocal) searches.
While structured data is not a ranking factor, it helps
Google robots better understand your pages and better position the content in
Google's voice search results.
Mobile
friendly:
At the moment, this is undoubtedly obvious, but it's
important to offer web pages that are optimized for display on mobile devices.
Voice search exists mainly on smartphones and tablets, and its use makes sense
in a mobility situation.
Consumer
orientation:
Voice research is also a way for companies and brands to
communicate with consumers more personally, to achieve them more effectively,
and to attract them more successfully. As a result, you must send your SEO
strategy to the consumer and understand its needs, expectations and problems to
respond better to it through your content that is optimized for voice search.
Voice
search:
Voice search already takes place. If you are not going to
stay on the sidelines, it's time to win and rethink your SEO strategy!
Searching for a Search Engine Optimization Company in Lahore for your site or business to
be recognized? Then this is the right place for you. Our SEO pages on the page
and on the page are developed in accordance with the Google guidelines.
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