Why SMO?

Needless to say, SMO (Social Media Optimization) is now needed to improve online presence. Additionally, using social networks is sometimes the best way to create a virtuous circle for your popularity on the Internet, as well as to activate and improve several marketing channels:

Increase traffic:

Social networking accounts for 5% of your traffic.

Improving e-reputation:

Social networks will be your digital showcase and will be the ones that really give your brand.

Community Creation and Support:

Social Networks is an ideal platform for engaging Internet users and creating a strong and committed community. This community will also broadcast your content and allow you to expand your popularity.

NB:

SMO will not have a direct impact on the SEO and SEO site. Indeed, Google claims to neglected links and social networking. However, SMO can improve your SEO bypassing: if one of your online content is particularly viral, then it will be taken to other sites, thus improving the number of your backlinks and hence you’re SEO.

You can imagine that, always taking more weight, social networks will eventually be counted as a criterion for relevance and positioning in search results.

Set the optimal strategy:

The introduction of a strategy for optimizing social media involves two types of actions that are different but complementary and equally important:

Onsite:

Optimize your social networking and make sharing easier through social networking buttons.

Offsite:

Being present, sharing, interacting, etc.

Strategy adapted to your brand

There are many social networks that require different content and daily management, sometimes labor-intensive. Before you go to all social networks, you need to know:

What are your goals?

-On what type of market do you work?

-Your typical consumer,

-Your tone

It is thanks to the first brief analysis that you can find the most relevant networks or networks. You do not have to force yourself to be present in several networks, only one is enough. You also do not have to force yourself to be present at the most popular or every network. Positioning on the most relevant network for your brand is the key to your success.

Analyze and highlight:

When faced with such a number of accounts, networks and continuous discussions, it is difficult to hear them. To implement an effective strategy, and once you determine which network you will be in, analyze your competitors, their presence, tone and commitment. You can also look for the brands you like and follow the networks to analyze their strategies. You can find good practices for your SMO.

Then you need to think about actions that are appropriate to your image, your tone and your values. It is through the introduction of action and content that reminds you that you will be allocated.

Dangers of the GOS:

SMO, like SEO or SEA, has its own rules, good practices and avoids pitfalls, so as not to punish the image of the brand.

Do not neglect the right methods:

Social networks are accessible to everyone and easy to manage. And this is probably why many brands are striking in the strategy of social networks without special knowledge. However, networks have their own specific methods, codes, and KPIs. It is through the right methods that can really optimize your visibility in social networks, thus improving traffic and image.

Faithfulness:

Everything goes fast, very fast on the Internet, and especially in social networks. So, you have to think about what you want to put forward and the tone you want to take in order to avoid a reciprocal reaction.

Exhibition:

Social networks are the perfect showcase, but they are also platforms where there is no barrier between the user and the brand. Being present in networks is to expose oneself, and sometimes to anger or discontent of consumers and users.

But she can also share with them in case of dissatisfaction, participate in the discussion, and be able to show that you are present and listening. And if you are not on the network, the dissatisfied will find another platform in which they will express themselves. And even if this presence is a danger for you, is it better to bother to animate your community, rather than to unfold conversation without you?

Digital Media Trend is the leading software house in Lahore. We provide Social Media Optimization Services in Lahore. We offer our clients the most affordable and best-performing social media optimization services to enhance social presence and traffic, and boost your social reputation.