GOOGLE VOTE SEARCH: WHAT IS SEVERAL INFLUENCE OF SEO?

Voice interfaces change habits to the depths. Those consumers who are increasingly dictating their queries to their smartphone or smartphone. But the same is SEO Services in Lahore and other digital marketers, forced to understand this evolution with the consequences on SEO already felt.

Voice search google:

In June 2017, a British study found that 42% of Google users make voice queries daily (Google research). On this occasion, the web giant relied on the rapid adoption of digital voice tags to encourage brands (and digital agencies) to seriously use Google voice search. It was a foreboding. At the same time, the popularity of voice search is growing. We can say now that she was the last one.

Conclusion that creates a weight problem in terms of a natural reference. After all, the user does not make the request as orally as in writing. Getting rid of the keyboard, it also changes the way of questioning search engines. Your pages that are optimized for traditional search do not necessarily apply to voice search. And so it can not be so well located.

In particular, what impact does Google voice search on SEO? And how do you adapt to him?

A Brief History of Modern Voice Research:

Without going back to the true origins of voice recognition we can give the date of birth of modern voice interfaces by 2007 and the creation of Siri Inc. Offered for free in the App Store in 2010. Siri is bought by Apple and integrated with the iPhone 4S for its release in 2011. Subsequently, Microsoft developed its Cortana (with Windows 8.1 and Android devices), Samsung its S Voice, Google its Google Now (which Google's assistant is an artificial intelligence extension), then its Amazon is Alexa.

Research and Voice 2020:

Today voice interfaces exist on smartphones, tablets, and computers, as well as through connected or smart speakers (Google Home and Amazon Echo). These various devices have become entry points for voice search in homes. With some success.

Voice search in numbers:

Google CEO announced in May 2016 that 20% of requests starting with Android for the engine, were made orally. Since then everything has changed. Here are some numbers that show the growing popularity of voice search around the world:

More than a million voice requests were filed only in January 2018.

46% of daily voice searches include local businesses and brands. A year later, 58% of consumers used a voice interface to find information about local business.

72% of connected speakers have integrated their device into their day to day work.

400 million Google Assistant ship devices.

39% of Millennials will use the voice interface until 2019.

30% of digital searches will be executed without using the screen until 2020.

(Digital Source: BrightLocal).

Voice search in a situation:

It's also important that Google's 2014 study gave a good idea of ​​how users are using voice search:

To formulate a concrete and timely request without spending time (draw a route, look for a place, find graphics, start music, make notes, call a contact, etc.).

To make life easier when they are already doing the action (cooking, sports, watching TV, staying in the bathroom, traveling, etc.).

Two lessons to learn: most voice queries have a local orientation, and oral research can solve situations (when you can not use both hands).

From mobile first to voice at first?

Although Google is still in full development of its Index Mobile. Firstly, the question may (already) legitimately arise: are we going to research high voice?

Mobile first voice:

The three arguments give a pause:

-The Index Mobile First aims to give more room for mobile search in the results, considering mobile pages as the major versions of websites.

However, as you know, voice search (including Google voice search) is mainly based on mobile devices and non-screen tools (smart speakers). Therefore, two indices are linked together.

-Google is very interested in the capabilities that artificial intelligence provides. It is no accident that the company has changed the name of its R & D blog to switch from Google Research to Google IA.

It happens that AI is one of the engines that allow voice search to work through one of its bricks: the processing of natural language, as understood by the machine. The intricacies of human language to better respond to inquiries ... vocals!

-Google increasingly integrates data from Google Voice Search, Google Assistant and Google speakers into its ranking algorithms.

The group also began sending (in early 2018) to publishers to encourage them to optimize their content (including news, podcasts and recipes: the most popular voice user information) for Google Assistant.

Since then, to ask if Google is preparing for the transition to the first voice experience, there is still a long way to go. Nevertheless, many search specialists point out that there are good reasons to believe (for example, this article), even if it is not necessary for tomorrow.

There is one thing: Google is betting that tomorrow users will prefer dictation and listening rather than write and read. This applies to certain content, such as recipes for cooking (not easy to read when cutting vegetables!), News (we listen to breakfast or car) and podcasts (for mobility: travel, sports, etc.). Subsequently, however, more content may be involved.

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