Semantic Audit: What is it and How to put it?

Too many traders open their online store without developing a real SEO strategy. However, online competition is only increasing. Therefore, in their interest, it will be well prepared for the launch, by conducting a semantic audit or by entrusting professionals with the task of performing what is also called lexical audit. We will introduce you to his role and give you some keys so that you can eventually do it yourself.

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What is the purpose of semantic audit?

A semantic audit aims to set a set of keywords that are targeted for your activity that may be filled by search engine users. This is, on the one hand, the expressions on which your site appears already in the results. On the other hand, there are inquiries that you will benefit from.

Be careful not enough to subscribe to a newsletter, sell or even just bring new surfers!

This is said to maximize your visibility in Google, Bing and other engines, giving you a chance to grow your audience. In other words, semantic audit aims at formalizing content that will attract prospects and ultimately succeed in transforming them. As a rule, an audit is conducted before opening the site. But it's never too late to realize it.

How to find the keywords that bring qualified Internet users?

There are several ways to identify queries related to your activity. In particular, those published by Internet users may be really interested in the content of your pages and can turn into future customers.

If the study of its catalog and expressions that denote its products or services is a first step, this is far from sufficient. It is imperative to imagine synonyms and different formulations that can be used to define one article. Then we invite you to talk to your employees, they are likely to enrich your list.

Once you have already attracted a certain number of visitors and you have an internal search engine, it is in your best interest to collect the expressions that users have entered using Google Analytics. Regardless of whether they are long quests or search queries, they are definitely valuable information for your semantic optimization. Other options will help you analyze your analysis, for example, reading comments on blogs related to your business, and issues that relate to your prospects in forums.

What tools are used for semantic audit?

The tools are available to traders as professional SEO who carry out semantic SEO audits.

We distinguish first and foremost software with the task of crawling a website. Duplicate content, page depth compared to homepage, list of all tag names ... does not define keywords strictly, but it can be very useful to detect gross errors.

For example, this tool has the ability to highlight many categories of pages created mechanically, with WordPress tags, which have almost no unique content.

It is also difficult to skip keyword generators, such as Google Planner for keywords, UberSuggest, Yooda Insights, or Ranxplorer.

In order to easily monitor our positions in everyday life, we can only advise paid solutions that have proven themselves as Rank and MyPoseo. Positeo can make a trick, but you have to manually control the ranking of your pages, which is a particularly time-consuming task.

Why to be inspired in the competition?

Google Search Example These last tools we mentioned are also a huge ally to spy on their competitors. By focusing on high-traffic traffic queries you define, you will definitely be able to inspire you with content types that will allow them to maximize their visibility. In addition, this is precisely why, taking a step back and looking at what's happening around you, you better determine the achievable goals.

Take, for example, a small seller who thinks to write a very detailed comparison on the devices that he offers. By analyzing competitors already placed on queries related to this topic, it can get an idea of ​​the actions that must be performed when creating content or on the net.

In the case of smartphones, it can also quickly understand the complexity of the mission. In this case it is practically impossible. Indeed, by searching on Google "comparative smartphones", sites with strong authority in this area are in the top 5 editions.

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