SEO: Why Optimize Site Speed?

Optimized tags, exhaustive texts filled with converted keywords and their common occurrences, reciprocal links generated on sites with strong credentials ... are some of the key features that focus on site managers in search of visibility. No less important is yet another extremely important criterion. Especially for people who do not have solid experience in web marketing. this is the time to download the website.

DMT provides you with the best Digital marketing training in Lahore. We offer our students the best training in search engine marketing, SEO, SMO, SMM in Lahore (Pakistan).

Why reduce download speed?

This is a criterion that can be classified in the family of technical optimizations, such as page breakdown and redirection. We will redefine it in the next paragraph, more precisely, the various actions that will allow the web page of your blog, forum or online store to appear in the user's browser. Whether it's a trading site or a showcase, if you are not interested in loading pages for your website, you have any interest in it. Indeed, this issue becomes decisive not only for user experience, but also for your ranking in search engines. Surveys showed that 4 out of 10 users leave a page that is not displayed after 3 seconds.

In 2017, Google found that more than half of the mobile Internet users decided to close the page tab that did not fully boot in 3 seconds. And keep in mind that mobile web traffic has only been growing for many years. This is just a logical evolution: we all want to get answers faster and faster on the Internet, and the competition is such that we can, in a few seconds, migrate to another site that is likely to represent the same content if the first does not respond immediately to our expectations. In 2009, the California initial engine launched a performance boost called Speed ​​Page.

His goal? Accompany developers to reduce page load time and rendering engine rendering. A year later, Matt Ketts officially announces that download speeds are one of many criteria for the Google algorithm to calculate the relevancy of the site. Today, we know that this, of course, affects the bounce rate, which somewhat affects the number of pages that the user advises and, as a rule, the time it spends on the website.

More importantly, too much download time will negatively impact the conversion rate. Of course, you do not have a full faculty to give visitors a pleasant experience in the sense that they also depend on the speed of communication, the power of their terminal (computer, tablet, smartphone) or the type of browser they work on.

Nevertheless, it is very important that you give yourself the money to reduce the time to load the pages of your site for the largest number. If you are not yet fully convinced, know that the web crawlers who visit and index the canvas can fly away quickly (and thus hide a lot of content) when it's difficult for them to quickly access all pages of the site.

Page display: what are the download steps?

They are obviously not visible to the user, but are inherent in the display of each page that he decides to visit. Accept that you decide to enter the address of our site www.seo.fr in your browser, this is the starting point. The browser sends an HTTP request to the server on which our website is located; the same server is responsible for developing an HTML response that your browser can interpret. Now the page consists of several dependencies (javascript, css, images ...).

The browser simultaneously runs several queries in order to get them all and provide the user with an HTML page in its entirety, with all its components. From the moment he receives these different data from the server, he develops a page and, most likely, executes possible scripts (form, clock, username ...) that enhance its dynamism.

What tools check site speed?

By doing this, try as many of the services as Google His Self, as you will probably consider its visibility in the search results. The Google PageSpeedInsights tool provides page performance information that is displayed on your computer as well as on your mobile device. He has the advantage of pointing out the steps to be taken to improve performance, and list the existing optimizations. The score displayed can be considered cosmetic, but it will allow people to identify the content that should be processed first.

On WordPress, a plugin with this name has the feature and the advantage of presenting the fastest and slowest pages. We also recommend that you pay attention to GTMetrix.com, if you speak the Shakespeare language. Its "historical" functionality is particularly interesting when it comes to assessing the impact of its optimization. Other tools that provide the ability to check the download speed of URLs include WebPageTest and Pingdom.

We provide you the best Digital Marketing Training in Lahore.