Digital Marketing Agency

Robots.txt is a text file that allows a webmaster to inform search engines (also called scanners) information they can disassemble. It is intended solely for indexing robots, it does not prohibit access to the page or directory to the user. Origin of robots.txt file: This file is attributed to Martin Coster, who worked at Webcrawler in 1994. At that time, it was a matter of regulating robot crawling, an activity that had the potential to cause a number of inconveniences, such as scripts and server scheduling. What is the relationship between robots.txt and SEO? A website link is not possible without studying the content of robots engines. By giving them instructions through this file, you can basically explain to them that they are not interested in content that you believe will not bring added value in the results of Google, Bing or Yahoo. Does SEO Enhance Robots.txt? In 2017, the same engine talked about it. The ease of scanning is not a criterion for the re...

Optimized tags, exhaustive texts filled with converted keywords and their common occurrences, reciprocal links generated on sites with strong credentials ... are some of the key features that focus on site managers in search of visibility. No less important is yet another extremely important criterion. Especially for people who do not have solid experience in web marketing. this is the time to download the website. DMT provides you with the best Digital marketing training in Lahore . We offer our students the best training in search engine marketing, SEO, SMO, SMM in Lahore (Pakistan). Why reduce download speed? This is a criterion that can be classified in the family of technical optimizations, such as page breakdown and redirection. We will redefine it in the next paragraph, more precisely, the various actions that will allow the web page of your blog, forum or online store to appear in the user's browser. Whether it's a trading site or a showcase, if you ar...

Too many traders open their online store without developing a real SEO strategy. However, online competition is only increasing. Therefore, in their interest, it will be well prepared for the launch, by conducting a semantic audit or by entrusting professionals with the task of performing what is also called lexical audit. We will introduce you to his role and give you some keys so that you can eventually do it yourself. We are a Popular, Lahore based web Development Company, engaged in catering incredible Web Development Services in Lahore . We are expert in Wordpress, Joomla and Magento website development. What is the purpose of semantic audit? A semantic audit aims to set a set of keywords that are targeted for your activity that may be filled by search engine users. This is, on the one hand, the expressions on which your site appears already in the results. On the other hand, there are inquiries that you will benefit from. Be careful not enough to subscribe t...

Choosing a web host is an important step in creating a website. The work of your web resource depends on this option. All hosting providers are divided into two large groups: -Free hosting. -Sharing. First, let me tell you that many free web hosting providers are not completely free so they can find their ads on your site in exchange for their services. If your site is a home page with your personal information or a small web resource where you share information about a specific topic, you will have enough free web hosting. If your website is an information portal, service or company of your company, you must use shared hosting services. The difference between shared and free web hosting: As mentioned above, often free web hosts advertise their ads as banners or pop-ups. Visitors to your site will be dissatisfied if it is known that ads, especially pop-ups, cause annoyance. Therefore, if your goal is to visit your website regularly, one day, one week, co...

Needless to say, SMO (Social Media Optimization) is now needed to improve online presence. Additionally, using social networks is sometimes the best way to create a virtuous circle for your popularity on the Internet, as well as to activate and improve several marketing channels: Increase traffic: Social networking accounts for 5% of your traffic. Improving e-reputation: Social networks will be your digital showcase and will be the ones that really give your brand. Community Creation and Support: Social Networks is an ideal platform for engaging Internet users and creating a strong and committed community. This community will also broadcast your content and allow you to expand your popularity. NB: SMO will not have a direct impact on the SEO and SEO site. Indeed, Google claims to neglected links and social networking. However, SMO can improve your SEO bypassing: if one of your online content is particularly viral, then it will be taken to other sites, th...

Facebook gives you the opportunity to choose where your ads will appear on users' pages. In the right column. This is a traditional par excellence format, to the right of the news feed. This position offers better cost-per-click. An explicit value proposition, a well-placed CTA, relevant content and an eye-catching visual support for the effectiveness of Facebook advertising campaigns are located in this way. In the news feed. This is the most effective placement because ads are displayed directly in the user's feed and attract attention. Because they are similar to standard ads, they are generally less perceptibly perceived - which usually increases the potential clicks. But be careful: this site has a high match rating. Please note that this position exists on two levels: desktop and mobile. In the instant articles. Ads are shown in photos of mobile devices (Facebook and Messenger apps). In embedded or suggested video. Facebook video ads can appear in ...