Digital Marketing Agency

SEO is an inaccurate science that often deserves to be practically mastered. Indeed, it's hard to make exact conclusions between what Google says, an interpretation that everyone can have and what really works. Moreover, there are many different cases that do not fully certify a unified theory. And so, what works for one may not work for another; in this sense, SEO is an art! Only hypotheses can be advanced. Often, by grouping and cross-checking, we perceive real trends. SEO Search engine optimization is not only art, it is also an experimental science. It seems at last logical! Why should Google be absolutely transparent about the recipe for its success? Through this article, we wanted to combine the maximum amount of information provided by SEO subjects to share them in a few minutes of experiments. This can help you improve the interpretation of Google's manual, who knows? What is the definition of the term SEO? SEO Reduction means Search Engine Opt...

Robots.txt is a text file that allows a webmaster to inform search engines (also called scanners) information they can disassemble. It is intended solely for indexing robots, it does not prohibit access to the page or directory to the user. Origin of robots.txt file: This file is attributed to Martin Coster, who worked at Webcrawler in 1994. At that time, it was a matter of regulating robot crawling, an activity that had the potential to cause a number of inconveniences, such as scripts and server scheduling. What is the relationship between robots.txt and SEO? A website link is not possible without studying the content of robots engines. By giving them instructions through this file, you can basically explain to them that they are not interested in content that you believe will not bring added value in the results of Google, Bing or Yahoo. Does SEO Enhance Robots.txt? In 2017, the same engine talked about it. The ease of scanning is not a criterion for the re...

Optimized tags, exhaustive texts filled with converted keywords and their common occurrences, reciprocal links generated on sites with strong credentials ... are some of the key features that focus on site managers in search of visibility. No less important is yet another extremely important criterion. Especially for people who do not have solid experience in web marketing. this is the time to download the website. DMT provides you with the best Digital marketing training in Lahore . We offer our students the best training in search engine marketing, SEO, SMO, SMM in Lahore (Pakistan). Why reduce download speed? This is a criterion that can be classified in the family of technical optimizations, such as page breakdown and redirection. We will redefine it in the next paragraph, more precisely, the various actions that will allow the web page of your blog, forum or online store to appear in the user's browser. Whether it's a trading site or a showcase, if you ar...

Too many traders open their online store without developing a real SEO strategy. However, online competition is only increasing. Therefore, in their interest, it will be well prepared for the launch, by conducting a semantic audit or by entrusting professionals with the task of performing what is also called lexical audit. We will introduce you to his role and give you some keys so that you can eventually do it yourself. We are a Popular, Lahore based web Development Company, engaged in catering incredible Web Development Services in Lahore . We are expert in Wordpress, Joomla and Magento website development. What is the purpose of semantic audit? A semantic audit aims to set a set of keywords that are targeted for your activity that may be filled by search engine users. This is, on the one hand, the expressions on which your site appears already in the results. On the other hand, there are inquiries that you will benefit from. Be careful not enough to subscribe t...

Choosing a web host is an important step in creating a website. The work of your web resource depends on this option. All hosting providers are divided into two large groups: -Free hosting. -Sharing. First, let me tell you that many free web hosting providers are not completely free so they can find their ads on your site in exchange for their services. If your site is a home page with your personal information or a small web resource where you share information about a specific topic, you will have enough free web hosting. If your website is an information portal, service or company of your company, you must use shared hosting services. The difference between shared and free web hosting: As mentioned above, often free web hosts advertise their ads as banners or pop-ups. Visitors to your site will be dissatisfied if it is known that ads, especially pop-ups, cause annoyance. Therefore, if your goal is to visit your website regularly, one day, one week, co...

Needless to say, SMO (Social Media Optimization) is now needed to improve online presence. Additionally, using social networks is sometimes the best way to create a virtuous circle for your popularity on the Internet, as well as to activate and improve several marketing channels: Increase traffic: Social networking accounts for 5% of your traffic. Improving e-reputation: Social networks will be your digital showcase and will be the ones that really give your brand. Community Creation and Support: Social Networks is an ideal platform for engaging Internet users and creating a strong and committed community. This community will also broadcast your content and allow you to expand your popularity. NB: SMO will not have a direct impact on the SEO and SEO site. Indeed, Google claims to neglected links and social networking. However, SMO can improve your SEO bypassing: if one of your online content is particularly viral, then it will be taken to other sites, th...

Facebook gives you the opportunity to choose where your ads will appear on users' pages. In the right column. This is a traditional par excellence format, to the right of the news feed. This position offers better cost-per-click. An explicit value proposition, a well-placed CTA, relevant content and an eye-catching visual support for the effectiveness of Facebook advertising campaigns are located in this way. In the news feed. This is the most effective placement because ads are displayed directly in the user's feed and attract attention. Because they are similar to standard ads, they are generally less perceptibly perceived - which usually increases the potential clicks. But be careful: this site has a high match rating. Please note that this position exists on two levels: desktop and mobile. In the instant articles. Ads are shown in photos of mobile devices (Facebook and Messenger apps). In embedded or suggested video. Facebook video ads can appear in ...

The question arises as to which certificate to choose to go to HTTPS and protect the connection. But the answer depends on the nature of your site, to the extent that your security needs. For a lambda website where personal data is not exchanged, there is quite a lot of free SSL certificates. No more needed. For a corporate site, it is advisable to choose a domain verification certificate (DV) or an organization's audit (OV). These certificates range from several tens of euros to several hundred euros a year. The difference between them is authentication: DV does not identify the applicant of the certificate, in contrast to the OB, which is a bit safer. However, at this point, you must put yourself in the user's place: will he click on your certificate to check the authentication field? Do you really need this extra protection? As for the e-commerce site, everything else: you need to ensure the security of your customers throughout the shopping tunnel. An expand...

Consider the chronology of events: In 2014, Google announced that it preferred sites that enabled HTTPS through its ranking algorithm. Improved positioning is very small. In 2015, Google will indicate that HTTPS acts as an arbitrator in the event of a confrontation between two similar sites in response to a request. If two sites are almost identical at all (keywords worked, freshness of content, display speed ...), the default algorithm prefers the most secure. Today, 40% of the results appearing on the first page of Google are located in HTTPS (source). The increase is more prominent, but this does not explain everything: these sites in SERPs are also those who apply other good SEO practices, besides the unified security. To sum up, for today the transition to HTTPS does not act as the main stage in terms of SEO. That does not mean that the benefits are not interesting, since getting a good SSL certificate can have an indirect impact on SEO. Especially: Weighin...

Therefore, it's worthwhile now to prepare your site for the voice search revolution, rather than wait for the wind to come back - when all your competitors do it simultaneously, blocking your chances of circumcision of the first places in the world. SERPs. Research and voice-SEO: But what is the effect of Voice Search on SEO? There are several main trends: More queries become issues. Vocal studies, willingly local, help formulate questions: "What time does my movie begin?" Or "which pizzeria is still open?". In fact, much of the local research is accompanied by actions (contact, travel, etc.). Requests become real sentences. By typing keywords on the Google keyboard, the user tends to erase everything that does not make sense in the search engine - articles, prepositions, determinants ... In any case, the engine does not take into account these terms. But queries arranged orally, they take the form of a complete sentence: "Google, gi...

Voice interfaces change habits to the depths. Those consumers who are increasingly dictating their queries to their smartphone or smartphone. But the same is SEO Services in Lahore and other digital marketers, forced to understand this evolution with the consequences on SEO already felt. Voice search google: In June 2017, a British study found that 42% of Google users make voice queries daily (Google research). On this occasion, the web giant relied on the rapid adoption of digital voice tags to encourage brands (and digital agencies) to seriously use Google voice search. It was a foreboding. At the same time, the popularity of voice search is growing. We can say now that she was the last one. Conclusion that creates a weight problem in terms of a natural reference. After all, the user does not make the request as orally as in writing. Getting rid of the keyboard, it also changes the way of questioning search engines. Your pages that are optimized for traditional sea...

To complete this presentation of Inbound Marketing, let's look at links that combine these two strategic approaches that are Inbound on one side and SEO on the other. Incoming marketing SEO: We saw that a natural link is one of the three important levers for attracting qualified traffic. But their relationship goes further. Proof in four points: -SEO helps to attract more traffic over a long period of time, which continuously feeds the inbound conversion tunnel. In short, SEO is a similar engine that is marketing an inbound marketing strategy. -SEO content is also used to demonstrate your experience. Natural SEO needs high value added content to give users a desire to click. It is these very same content that attracts the positive and expert image of your company, useful in the settings of Inbound. -SEO keywords are important for better knowing your goals to identify characters with greater accuracy. In turn, individuals can find more relevant keywords to ...

The idea of ​​persuading a customer for added value, rather than by intrusion into advertising. "The purpose of marketing is to know and understand the client, so that the product or service suits him perfectly and sells himself." And he concluded with this sentence, which is the spirit of the Inbox: "Ideally, the work of marketing should lead to a client who is ready to buy. All we have to do next to make the product or service available." Looking Top Digital Media Company in Lahore for Marketing, click here You might think that the development of the Internet has become the basis for inbound marketing. According to a poll in 2017 81% of Internet users were asked about a product or service before buying, an increase of 20% from 2016. 88% of them made a final purchase in the store. Suffice it to say that consumers have become proactive: they spend an average of 79 days to find out before making a big purchase (a vehicle, travel, housing ...). Mo...